Logic will get you from A to B. Imagination and creativity will take you everywhere. Albert Einstein (1879 ? 1955)
Smart logic makes an argument sound while?creative?business passion?makes an argument, a sales presentation or a negotiation sound logical. Logic is the engine of your mind, as passion is the engine of your heart. Remember to keep them separated, to never allow your mind to battle your heart and vice versa especially through the ?heart? of a negotiation. Instead, mature, control and command the resolve of your passion (heart) and deploy kinetic critical thinking and business judgment through your very sharp and keen logic (mind). Then fold them both in very carefully, very purposively with meaningful and profitable relevancy designed and tuned for the negotiating session. Through the masterful art of?negotiation,?it is the further articulation of opportunity through smart, relevant and creative passion that earns the right to unite? earns the right to jointly engage in a profitable market making fight.
Sounds esoteric? It?s not! Sounds like fun? It is, especially and only if you master and command these two very distinct yet highly complementary business engines and can
bespeak your negotiating and selling prowess across the table. Just like baking a magnificent, happy, delicious and award winning layer cake!? The logic of articulating the right ingredients, at the right heating temperature with the right timing requirements in perfect congress delivers award winning logical results. Baking a cake is all about logic. Cutting and sharing large slices of your perfectly baked cake with friends, colleagues and
family is what?stimulates palatable, savory passion. Based on the logical process, foundation and completion of baking your cake you are able to evoke and frankly command the passion and greater creative participation you originally sought. Always first, the mature and relevant creation of a logic award winning foundation. Then when baked to completion, we add the accelerant called passion to cause and stimulate those across the negotiation table to lean into your side to enjoy together a delicious piece of business cake. Professionally speaking, methodically folding and baking logic and passion into your negotiations delivers and exposes the dream of mutual success and happiness. After all, who wants to argue against sound, mutually beneficial business logic? And just who can run from the passion and dream of a delicious slice of business cake? Especially when the price is right, the logic is sound and the cake is creatively very warm, very delicious.
Paying homage in my office to the brilliant, logical and highly imaginative Albert Einstein.
By the way, please do not treat folding in the passion ingredient as simply conclusive. Rather, you must take personal responsibility to stimulate, aggregate and affiliate creative business passion, layered on top of your hard earned logical substrate, through smart, relevant and mutually profitable advantage. Albert Einstein said it best: ?Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.? Relevant to our thinking and mindful to the great physicist Albert Einstein, knowledge is logic: imagination is creativity. Don?t simply be prepared in negotiation through your knowledge and logic as a subject matter expert. Rather ensure your complete proposition is projected through a stimulating vista of imagination and creativity highly relevant and enveloping to the market you intend to serve. Creative passion is your best competitive advantage as it super fuels the engines of logical, well proven business opportunities.
In business, the birr of emotional capital congeners logic and passion into a highly competitive yet quid quo pro advantage. Emotional capital, the impactful duopoly of logic and passion, favors the prepared mind, the energizing creative and passionate articulation of the possible based upon business facts. Emotional capital stimulates and builds long term fair and equitable partnerships because when logic and passion unite and spark between two parties, big, viable and long term businesses are negotiated and built.
Coupling business logic to business passion can turn any partnership from
provider of standard and sturdy products to creator of competitively advantaged
and consumer desired products. In addition, we know from historical
results, that consumers are willing to pay a few extra pennies for the burnished
feeling of emotional capital. ?Think Apple, a company thriving by coupling the logic of its highly competitive, integrated product offerings with the passion of its creativity, imagination and dream weaving content. This is just why they are so tough to compete with. This fierce and flinty competitive union of logic and passion deliver consumers the emotional capital to want, to desire, to pay extra for brand and product Apple, again and again and again. This well baked Apple emotional capital cake delivers brand infatuation to a global market, a formidable weapon of choice few companies have ever been able to achieve. My goodness Mr. Steve Jobs, how heavenly brilliant your vision truly was!
So let?s now explore the power of logic for the purpose of business negotiations. Decision making logic is woefully underleveraged by some, yet the foremost business weapon of choice for highly successful others. Internally identifying all aggregated, pertinent options and advantaged opportunities with a keen auger for potential outcomes is hard, but smart work. Illuminating corresponding, complimentary and profitable decision paths designed to strengthen the logic of desirable quid quo pro opportunity is the breakfast, lunch and dinner of business Champions. More advanced ?Chess Master? business sharks assign probabilities to opportunities, sometimes in micro seconds across the negotiation table, calculating the likely returns on investment from alternative decision paths. This is baking the cake of leadership logic: superior and exercised logic at its business best.
To many times we advance vetted business opportunities through a series of collected projects as opposed to an advanced, over arching strategy foundation based upon ambient logic. Articulating a position of strength through the stems of projects sometimes
forces you to negotiate against yourself, causing your potentially continent strategic construct to be bamboozled by your own hand. We always negotiate to win, we are clearly tuned and prone to victory in our daily business lives however, there can be no significant victory without a formidable and profitable strategy enveloped by the durable steel of advantaged logic. Logic, as your core backbone foundation allows you to unleash capacity, steer and command opportunity and advantage tough negotiations before, during and after the exchange. Once your mind has engulfed and captured your negotiating opponent through the course of your venerable business logic, it is then your further responsibility to broaden the joint opportunity by reigning in a united, prosperous and passionate construct. It is this secondary ingredient of business passion layered on top of your business logic that advantages both you and those you negotiate with into a fairly equitable and profitable partnership. Then, as I mentioned, we fold in creative, relevant and market making passion.
Painting emotional capital with smart logic and creative passion: slowly, globally!
The key to applying competitive advantage across the negotiation table should start and stop with a well tested, well researched and calculated decision tree analysis, prior completed. The dignity of knowledge and the ability to apply smartly should be tested in varying options and potential outcomes through a series of related and weighted decisions. Assigning probabilities and weighing-grading alternative decisions will map out best and most likely predictable results towards ensuring mutual profitable opportunity. Structuring the logical proposition, based on critical research and knowledgeable assessment in preparation for the negotiation is in itself competitive advantage at the table.
To be clear, first advantage and secure your winning hand through smart, sound and calculated logic. Logic is defined as: logic (noun) loj-ik: convincing forcefulness; inexorable truth or persuasiveness: the irresistible logic of the facts. Then immediately, without hesitation, move and position your ?logic chess pieces? to obligate, weight and complement your earned victory to favor your former opponent by folding in highly relevant passion, expressed through brilliant and market relevant creativity. Once baked, this union of logic and passion should deliver emotional capital for the negotiators, emotional capital for the market you are about to serve. Exercises to perfect the art of irresistible persuasiveness through a foundation of business logic and passion should begin with:
- Carefully identifying and examining all feasible, viable alternatives and opportunities in favor of your stated business strategy. Then cross study the same for the company you will
negotiate with as if you would be representing their business, not yours. Audit the found gaps and fissures to your desired goals and outcome followed by preparing your smarter case on the offense with highly relevant proof points and broad based market evidence.
- Auguring and jockeying potential post negotiated outcomes to best pre-focus on variances and road blocks towards achieving your ultimate and desired outcome. As an example, the price you wish to gain for your contracted services through negotiation should be backed with already memorialized and financially tested good, better and best
pricing scenarios. Do not treat this basis of choice as pre-packaged backup to handle a pricing objection but rather as a formula to gain traction on the negotiation offense offering ?choice not chance? excellence in services, support and pricing based on needs, not based on down trodden negotiating.
- Diagramming in the language of decision tree construction is essential to ensure the value of your logic in business negotiation is equal or accelerates the value of your
profitable goals. These smart trees need to calculate and reveal essential demands and outcomes to include 1. acceptable decisions and situations 2.?investments, costs, expenses and returns 3. Probabilities, revenues, profits and timing.
-?Certifying potential financial returns from each permutation, combination and supposition discovered within the decision tree exercise. All costs (real, hidden, potential and expected) along with all income (current, projected, rejected and protracted
based on market conditions) from each viable limb of your decision trees.
- Calculating with certainty the good, better and best financial scenarios with 5% positive and or negative certainty.
-?Refine, potentially recertify your results and proposition through a logical review both as the negotiator and by simulating your review as the company you plan to negotiate with.
-?Creativity and passion in business are the united disciplines to turn opportunities based on sound logic into highly competitive actions and financial results.
-?Passion in business is the creative ability to turn logical business options into
successful and highly motivated revenues, products, brands and market share.
-??Creativity is seeing what everyone else has seen, and thinking what no one else has thought.? (Albert Einstein)
?- Passion coupled with relevant logic and highly competitive creative is always the negotiating weapon of choice, the secret sauce in becoming a market maker as opposed to a market follower.
??- Uniting logic and creative passion should be viewed with an ultimate eye of creating emotional capital at the negotiating table, for the market you intend to unite and serve, together.
It is always time to fold in highly relevant business passion on top of smart business logic to portend new, dynamic approaches to over achieve jointly on negotiated covenants. Creative productivity and action as the ribs of your logical proposition in negotiation will always ensure mutual agreement, mutual growth, mutual and long term profitability. Remember, first win your case, your opportunity, through logic. Then share the expected
victory by orchestrating jointly captured passion to accelerate and muscle up balanced support to over achieve on mutually agreed to goals. Negotiations are not about agreeing to projects but rather enjoying and fueling logical, strategic business opportunities folded onto passionate, creative shoulders to garner the weapon of choice: emotional capital. Should you bake and fold in both smart logic with creative passion in every business negotiation? Surely yes, if you always play to win.
How smart is your logic? I?personally believe, very smart.
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Source: http://genoneventures.com/blog/?p=375
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